HVISK ATELIER is a place to be creative - and to get inspired. We at HVISK meet a lot of artists on social media and in our ATELIER we ask them to interpret our collections and express them through their art. Their interpretations inspire us to look at our collections and what we do in a different way - and hopefully they inspire you too. For this ATELIER collaboration we teamed up with Carmen Barcelò. A 22 year old, Spanish girl living in Barcelona. We had a chat with her about her work and the visual art projects she did for us.

HVISK: HOW WOULD YOU DESCRIBE HVISK AS A BRAND?

CARMEN: HVISK is a brand that offers a product that, apart from being beautiful, has a message behind it. It is unique and HVISK has created a bag that is playful, with all the colors and patterns, and that transmits happiness when you are wearing it. The fact that the bags are vegan  and HVISK is working on their sustainability just makes the brand perfect. Being conscious about what the world needs

HVISK: WHAT WAS YOUR INSPIRATION FOR THE ARTWORK YOU DID WITH OUR MUSEUM COLLECTION? 

CARMEN: For this work - my goal was to show the bags as pieces of art, as paintings. So I was thinking about three different ways of showing it: still life, self-portrait and landscape. Combining classic styles with more contemporary techniques. This is how the images for this collection emerge, flat pictures with the human and the environment interacting. Playing with the viewer and the way they see reality.

HVISK: HOW DO YOU DEFINE YOURSELF AS AN ARTIST?

CARMEN: I would describe myself as a “creative”, because I don’t see just garments or bags. When I work, I like to imagine the whole package, creating the story behind each piece, the colors, movements, sounds. I can’t focus on just the design, I need to transmit something else, turning each piece into pieces of art.

HVISK: HOW DO YOU DEFINE YOUR ART?

CARMEN: I am still trying to figure out what to call these, haha. But the idea came from the paper dolls I used to play with when I was a kid, then I was integrating the video and the human interaction. So yeah, I will define it as moving pictures, because they seem kind of alive.